Poio Poio is a Mexican restaurant specializing in fried chicken. The brand's goal is to provide informal gastronomic experiences by delivery.

Inspired by classic American fast-food chains, we created a visual identity with a modern and iconic aesthetic. Incorporating bright colors and funny illustrations into the brand’s identity allows for flexibility in different layouts, sizes, and locations.

The characters that comprise the brand’s identity have a unique and different personality, strengthening the brand´s story, achieving an unforgettable experience from the moment you open the box up to when you finish your meal.